We're here to help businesses learn, grow and build a stronger visitor economy for all with a range of fully-funded online courses.

Becoming Cycle Friendly


Becoming Cycle Friendly is a free online course for businesses in the Greater Lincolnshire area looking to welcome cyclists, whether you are an accommodation provider, food and drink business, local attraction or have a cycle specific product offer.

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Instagram Bootcamp


Learn how to grow your business using Instagram, featuring a wide range of trainings and insights tailored to building a business in Greater Lincolnshire

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Clare Bailey The Retail Champion

The Retail Champion



Join retail expert Clare Bailey as she shares key learnings from her career that will help you reach your full potential in many aspects from customer service, to products, marketing and shop layout.

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The Lincolnshire Gift Card




This course has been developed for businesses in the food, retail and tourism sectors who want to learn more about, and join, the Lincolnshire Gift Card. The gift card is a scheme funded by Destination Lincolnshire for their partners to support the local economy. 


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Search Engine Optimisation



Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google to attract more organic traffic. It involves optimizing content, improving site structure, enhancing user experience, and building high-quality backlinks. Effective SEO helps businesses rank higher in search results, reach their target audience, and drive sustainable growth.

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Experiential Tourism


Experiential tourism is transforming the way people travel, offering immersive, authentic experiences that connect visitors with local cultures, traditions, and environments. In this course, you’ll explore the key principles of experiential tourism and learn how to design meaningful travel experiences.


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Define your ideal customer & unique selling proposition



In this course, you will learn how to define your ideal customer by identifying their needs, behaviours, and preferences. We’ll guide you through crafting a unique selling proposition (USP) that clearly communicates what sets your business apart. By the end of the course, you’ll have the tools to attract the right customers, refine your messaging, and position your business for long-term success.

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