What you will learn
In this course, you will learn how to define your ideal customer by identifying their needs, behaviours, and preferences. We’ll guide you through crafting a unique selling proposition (USP) that clearly communicates what sets your business apart. By the end of the course, you’ll have the tools to attract the right customers, refine your messaging, and position your business for long-term success.
Curriculum
The curriculum block is dynamic. As you add curriculum to your course, you'll see it automatically populate here.
Brought to you by
Taryn Lee Johnston is an award-winning marketer, publisher, and business consultant with over 30 years’ experience. She works with businesses across the UK to strengthen their marketing, adopt digital tools, and communicate more effectively. As the founder of two publishing companies, she also helps entrepreneurs and professionals turn their ideas into books that support their brand and business goals.