What you will learn
In this course, you will learn the fundamentals of Search Engine Optimisation (SEO) and how to improve a website’s visibility on search engines like Google. You’ll explore key strategies for optimising content, improving site structure, enhancing user experience, and building high-quality backlinks. We’ll cover essential SEO techniques, including keyword research, on-page and off-page optimisation, and technical SEO best practices. By the end of the course, you’ll have the knowledge and skills to boost search rankings, attract organic traffic, and drive sustainable business growth.
Curriculum
Liam Lally
Liam is the owner of Zaddle Internet Marketing based in Welton, who have been involved in digital marketing since 2008. Liam has built an impressive reputation in online marketing and is considered to be one of the region’s leading authorities on Paid Digital Advertising and is a certified Google Ads partner.
Liam covers topics including: Practical Guides to Paid Digital Advertising, Paid Social Media Masterclass, The One-Hour Google Ads Course, Getting Started with Paid Digital Advertising, Local SEO Strategies and both Standard and Advanced SEO courses.