Who is this course for?
This course has been developed for businesses in the food, tourism and travel sector, however the principles and tactics within it are also open for any business in any sector that contributes towards the Greater Lincolnshire Visitor economy.
If you're interested in developing your Instagram skills for your business, this fantastic complimentary resource will show you how.
Why is it important?
This fantastic fully-funded online training resource will take you from initial set up to deeper insights, step-by-step over 12 modules, covering everything from branding to building your ideal, super-engaged audience with lots of bonus business training along the way.
Never has there been a more important time to genuinely connect with your community and explore new and innovative ways of delivering services while exciting the imagination of your ideal customers - both now and in the future.
What’s more, by doing this as #LincolnshireTogether, working cohesively and creatively as a county, we become an irresistible destination!
What will you learn?
- How to attract more customers and increase sales
- How to use the channel with confidence
- How to attract the interest of affluent visitors
- How to provide real value to your growing audience
- How to raise your profile with local residents
- How to share your vision and inspire people to do business with you
- How to provide reassurance for potential guests on Covid Secure practice
How does it work?
- Learn online, at your own pace, in your own time
- Enjoy 12 modules of lessons, from branding to building your audience
- Learn step by step, from initial set up to deeper business insights
- Webinar training from brand, marketing and Lincolnshire tourism pros
- Hands-on practical tasks with workbooks, quizzes and resource packs
- Access to our Visit Lincoln Business Facebook group for ideas and collaboration
- Industry tips for tourism marketing during Covid-19
- Certification and extra benefits by working with Business Lincolnshire and Visit Lincoln Destination Management Organisation : #LincolnshireTogether
SPONSORS
BUSINESS LINCOLNSHIRE
Business Lincolnshire is set up to help support Greater Lincolnshire based businesses to start and grow. Business Lincolnshire hosts a Growth Hub – a single place to go to for business experts and mentors, support and guidance, grants and finance. The Business Lincolnshire team are passionate about helping your business to reach its full potential.
Who is Business Lincolnshire for?
- Businesses looking to develop and grow
- Pre-start or start-up businesses who need help to get started
- Small and medium sized businesses (SMEs) located and operating in Greater Lincolnshire
*Please note some of the support schemes are only available to SMEs
We have a host of useful information and resources on our website, including a toolbox with downloadable guides, free webinars, useful links and videos designed to help you on your business journey. For more information please visit www.businesslincolnshire.com
VISIT LINCOLN
Visit Lincoln is the Destination Management Organisation for Lincolnshire, led by a dedicated team of marketing experts who promote Lincolnshire to the world. Visit Lincoln brings visitors, investment and business into Lincolnshire’s city, coast and countryside.
You can see examples of our award winning work through visitlincoln.com and visitlincolnshire.com, plus our marketing campaigns which tell amazing stories about Lincolnshire as a great place to live, work, visit and invest in. Our work has supported the growth of the visitor economy by 30%, meaning visitors to the city are spending over £216million a year and visitors across Greater Lincolnshire are spending £2.4billion and supporting 35,000 jobs in the sector.
We are on the cusp of being a top UK destination with international recognition. Being a Visit Lincoln partner will not only promote your business to a million holidaymakers and residents who follow us, but you’ll be helping us to continue to attract visitors, investment, events, students and jobs to our great city.
As a partnership organisation we work hand in glove with businesses and collaboration is at the heart of being a Visit Lincoln Partner.
We’re a not for profit organisation, so every penny we get goes back into attracting visitors and investment to Greater Lincolnshire.
ARE YOU READY TO LEARN MORE?
From Beginner to Pro
Don't worry if you're an Instagram newbie! We've included a full introduction to all of the key features before you dive into a wealth of how-to tips and guides.
Live Trainings
As well as course content, we'll also run live trainings throughout the curriculum in the Visit Lincoln Facebook Group. Stay tuned for the schedule!
Quizzes & Challenges
Look out for regular Quizzes and Challenges to help test your knowledge and put your new-found skills into practice!
COURSE TUTOR
Celia Lockley
Celia is a seasoned marketing pro who has spent the last decade working for brands and SME's in the social media and digital industry.
Celia is passionate about helping businesses leverage the potential of social media and will be hosting a series of live webinars throughout the course.
Course Preview
A sample of what to expect from the Instagram Bootcamp course – with much more on the way!
- Introduction
- WEBINAR | 5 Key Principles of Branding Your Business on Instagram (43:49)
- Photography Types & Resources
- Photography Tips | Objects and Landscapes
- Photography Tips | People and Portraits
- Photography Tips | Food, Drink & Products
- Leveraging Instagram Video
- Using Graphics on Instagram
- BONUS | How to Overcome Imposter Syndrome
- CHALLENGE
